Dutch Type was published in March 2004 and was received with huge enthusiasm. Its 3,500 copies sold out in 3 years. The book soon became hard to find and ended up being offered at embarrassingly high prices on Amazon, eBay and by antiquarians — between €400 and $800 for a copy.
In 2018 author Jan Middendorp decided to self-publish a near-identical reprint, and successfully financed the production with crowdfunding. Druk Editions is Jan’s own imprint, which published its first book in 2000.
Dutch Type: Available now! Available in bookshops!
In Dutch Type, Jan Middendorp presents a comprehensive overview of type design and lettering in the Netherlands, tracing its origins through type designers and lettering artists from the 15th to the 20th centuries. Partly based on interviews, the book also offers insight into the motives and methods of the first generations of digital type designers, featuring published and unpublished typefaces as well as sketches, studies, and samples of lettering work. While the quest for quality and innovation has remained constant, it makes clear that the advent of desktop type has opened up the discipline to a more spontaneous, inventive, and democratic approach.
Dutch Type is enjoyed for its attractive combination of historic research, storytelling, type analysis and wealth of images. Some information is well-known to specialists, but quite a bit was new when the book came out. The book has ardent fans, many of whom could not afford to buy one of the expensive second-hand copies of the original. Updating Dutch Type would have implied replacing more than half of it — which would have been self-destructive. Therefore we made available the original book, at the original price!
The Dutch Type revival was supported by around 700 backers, who received their copies via the global (but Netherlands-based) fulfilment agency we hired. However, the campaign’s success allowed Druk Editions to print a serious run, and introduce the book in the international distribution networks.
If you’re in an isolated place, there’s the bigger retailers you know; but our Amsterdam distributor Idea Books can supply most big and small book shops, world-wide. And dozens of bookshops, from Portland to Athens to Tokyo, have already stocked it!
Find a bookshop in your country here (this list focuses on the country you’re in)
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Here’s a selection of double-page spreads on Issuu.